ok this kind of works

lib/semantic_rails_view_helpers/attributes_builder.rb

@@ -1,3 +1,5 @@
+require 'delegate'
+
 module SemanticRailsViewHelpers
   class AttributesBuilder < SimpleDelegator
     attr_reader :object
@@ -21,6 +23,8 @@ module SemanticRailsViewHelpers
         value = @object.send(field)
       end
 
+      value = value.to_label if value.respond_to?(:to_label)
+
       value = @context.content_tag(:data, value, 'data-field' => field)
 
       if options[:as]

lib/semantic_rails_view_helpers/capybara.rb

@@ -0,0 +1,4 @@
+def find_attribute(name)
+  find("[data-field='#{name}']")
+end
+

lib/semantic_rails_view_helpers/view_helpers.rb

@@ -1,8 +1,47 @@
+require 'semantic_rails_view_helpers/attributes_builder'
+
 module SemanticRailsViewHelpers
   module ViewHelpers
     def attributes_for(object, &block)
       AttributesBuilder.new(object, self, block)
     end
+
+    def link_to_route(route, *args)
+      link_to t(".#{route}"), send("#{route}_path", *args), 'data-link' => route
+    end
+
+    def link_to_collection(route)
+      collection = route.last
+
+      link_to t(".#{collection}"), polymorphic_url(route), 'data-link' => collection
+    end
+
+    def link_to_model(model)
+      route = model
+      route = route.to_route if route.respond_to?(:to_route)
+
+      link_to model.to_label, polymorphic_url(route), 'data-action' => 'show'
+    end
+
+    def link_to_model_action(model, action = :show, options = {})
+      target_action = action
+
+      if action == :destroy
+        options = options.merge(:method => :delete, 'data-skip-pjax' => 'true')
+        action = nil
+      end
+
+      options = Hash[options.collect { |k, v| [ k, CGI.escapeHTML(v.to_s) ] }]
+
+      route = model
+      route = route.to_route if route.respond_to?(:to_route)
+
+      link_to t(".#{action}"), polymorphic_url(route, :action => action), options.merge("data-action" => target_action)
+    end
+
+    def li_for(object, &block)
+      content_tag(:li, capture(&block), 'data-id' => object.id)
+    end
   end
 end