diff --git a/lib/semantic_rails_view_helpers/view_helpers.rb b/lib/semantic_rails_view_helpers/view_helpers.rb
index a7d9d6e..52feb94 100644
--- a/lib/semantic_rails_view_helpers/view_helpers.rb
+++ b/lib/semantic_rails_view_helpers/view_helpers.rb
@@ -52,7 +52,12 @@ module SemanticRailsViewHelpers
       route = model
       route = route.to_route if route.respond_to?(:to_route)
 
-      link_to label, polymorphic_url(route, :action => action), options.merge(semantic_action_data(target_action).merge(semantic_model_data(model)))
+      data = semantic_action_data(target_action)
+      if action != :new
+        data.merge!(semantic_model_data(model))
+      end
+
+      link_to label, polymorphic_url(route, :action => action), options.merge(data)
     end
 
     def li_for(object, options = {}, &block)