diff --git a/plugin-wonderful.php b/plugin-wonderful.php
index 4982938..dc07f52 100644
--- a/plugin-wonderful.php
+++ b/plugin-wonderful.php
@@ -3,11 +3,11 @@
 Plugin Name: Plugin Wonderful
 Plugin URI: http://www.coswellproductions.com/wordpress/wordpress-plugins/
 Description: Easily embed a Project Wonderful publisher's advertisements.
-Version: 0.4.3
+Version: 0.4.4
 Author: John Bintz
 Author URI: http://www.coswellproductions.org/wordpress/
 
-Copyright 2009 John Bintz  (email : jcoswell@coswellproductions.org)
+Copyright 2009 John Bintz  (email : john@coswellproductions.com)
 
 This program is free software; you can redistribute it and/or modify
 it under the terms of the GNU General Public License as published by
diff --git a/readme.txt b/readme.txt
index 1191fac..c22d660 100644
--- a/readme.txt
+++ b/readme.txt
@@ -3,7 +3,7 @@ Contributors: johncoswell
 Tags: ads, sidebar, widget
 Requires at least: 2.7
 Tested up to: 2.7.1
-Stable tag: 0.4.3
+Stable tag: 0.4.4
 Donate link: http://www.coswellproductions.com/wordpress/wordpress-plugins/
 
 Plugin Wonderful lets Project Wonderful publishers quickly and easily add their adboxes to thier WordPress site.
@@ -28,6 +28,16 @@ If you want to refer to an ad by an arbitrary name, rather than the adbox id, yo
 
 `the_project_wonderful_ad('header')`
 
+= How do I inject an ad into a blog post? =
+
+In the body of your post, place a `PW(adboxid|template tag)` reference:
+
+`This is my post, and here's an ad: PW(header)`
+
+You can use either the adbox's numeric ID or the template tag identifier for the ad. If you need to display the PW() tag on the page, escape the parenthesis:
+
+`Here's how you use Plugin Wonderful blog post tags: PW\(header\)`
+
 = How robust is placing ads in the RSS feed? =
 
 Project Wonderful does support placing ads in the RSS feed. In this case, all of the JavaScript is stripped out, since many RSS feed readers don't support JavaScript in the feed. The ads are placed above any excerpts in the feed. Some readers may not like the markup used. Until further testing is done, there are no good answers on how well PW ads delivered by Plugin Wonderful will perform.