diff --git a/bookmarks/services/importer.py b/bookmarks/services/importer.py
index 91aaccc..fbfdec1 100644
--- a/bookmarks/services/importer.py
+++ b/bookmarks/services/importer.py
@@ -28,7 +28,8 @@ def _import_bookmark_tag(bookmark_tag: bs4.Tag, user: User):
     bookmark = _get_or_create_bookmark(url, user)
 
     bookmark.url = url
-    bookmark.date_added = datetime.utcfromtimestamp(int(link_tag['add_date']))
+    add_date = link_tag.get('add_date', datetime.now().timestamp())
+    bookmark.date_added = datetime.utcfromtimestamp(int(add_date)).astimezone()
     bookmark.date_modified = bookmark.date_added
     bookmark.unread = link_tag.get('toread', '0') == '1'
     bookmark.title = link_tag.string