diff --git a/lib/generators/cocoon/install/templates/cocoon.js b/lib/generators/cocoon/install/templates/cocoon.js
index 0cc9544..50434ec 100644
--- a/lib/generators/cocoon/install/templates/cocoon.js
+++ b/lib/generators/cocoon/install/templates/cocoon.js
@@ -12,6 +12,7 @@ $(document).ready(function() {
     var content = $(this).attr('data-template');
     var insertionPosition = $(this).attr('data-association-insertion-position');
     var insertionNode = $(this).attr('data-association-insertion-node');
+    var insertionCallback = $(this).data('insertion-callback');
     var regexp_braced = new RegExp('\\[new_' + assoc + '\\]', 'g');
     var regexp_underscord = new RegExp('_new_' + assoc + '_', 'g');
     var new_id  = new Date().getTime();
@@ -31,11 +32,17 @@ $(document).ready(function() {
     else {
       insertionNode = $(this).parent();
     }
+
+    var contentNode = $(new_content);
     
     if (insertionPosition == 'after'){
-      insertionNode.after(new_content);
+      insertionNode.after(contentNode);
     } else {
-      insertionNode.before(new_content); 
+      insertionNode.before(contentNode); 
+    }
+
+    if(insertionCallback){
+      insertionCallback.call(contentNode);
     }
     
     return false;