diff --git a/app/assets/javascripts/cocoon.js b/app/assets/javascripts/cocoon.js
index e1fe7d7..57f934e 100644
--- a/app/assets/javascripts/cocoon.js
+++ b/app/assets/javascripts/cocoon.js
@@ -18,7 +18,7 @@
     var $this                 = $(this),
         assoc                 = $this.data('association'),
         assocs                = $this.data('associations'),
-        content               = $this.data('template'),
+        content               = $this.data('association-insertion-template'),
         insertionMethod       = $this.data('association-insertion-method') || $this.data('association-insertion-position') || 'before';
         insertionNode         = $this.data('association-insertion-node'),
         insertionTraversal    = $this.data('association-insertion-traversal'),
diff --git a/lib/cocoon/view_helpers.rb b/lib/cocoon/view_helpers.rb
index dca2979..aa12a63 100644
--- a/lib/cocoon/view_helpers.rb
+++ b/lib/cocoon/view_helpers.rb
@@ -73,7 +73,7 @@ module Cocoon
         html_options[:'data-associations'] = association.to_s.pluralize
 
         new_object = create_object(f, association)
-        html_options[:'data-template'] = CGI.escapeHTML(render_association(association, f, new_object, render_options, override_partial)).html_safe
+        html_options[:'data-association-insertion-template'] = CGI.escapeHTML(render_association(association, f, new_object, render_options, override_partial)).html_safe
 
         link_to(name, '#', html_options )
       end
diff --git a/spec/cocoon_spec.rb b/spec/cocoon_spec.rb
index b1a4b1e..5881bd6 100644
--- a/spec/cocoon_spec.rb
+++ b/spec/cocoon_spec.rb
@@ -21,19 +21,19 @@ describe Cocoon do
     context "without a block" do
       it "accepts a name" do
         result = @tester.link_to_add_association('add something', @form_obj, :comments)
-        result.to_s.should == '<a href="#" class="add_fields" data-association="comment" data-associations="comments" data-template="form&lt;tag&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="comment" data-associations="comments">add something</a>'
       end
 
       it "accepts html options and pass them to link_to" do
         result = @tester.link_to_add_association('add something', @form_obj, :comments, {:class => 'something silly'})
-        result.to_s.should == '<a href="#" class="something silly add_fields" data-association="comment" data-associations="comments" data-template="form&lt;tag&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="something silly add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="comment" data-associations="comments">add something</a>'
       end
 
       it "allows to explicitly hand the wanted partial" do
         @tester.unstub(:render_association)
         @tester.should_receive(:render_association).with(anything(), anything(), anything(), anything(), "shared/partial").and_return('partiallll')
         result = @tester.link_to_add_association('add something', @form_obj, :comments, :partial => "shared/partial")
-        result.to_s.should == '<a href="#" class="add_fields" data-association="comment" data-associations="comments" data-template="partiallll">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="partiallll" data-association="comment" data-associations="comments">add something</a>'
       end
     end
 
@@ -42,14 +42,14 @@ describe Cocoon do
         result = @tester.link_to_add_association(@form_obj, :comments) do
           "some long name"
         end
-        result.to_s.should == '<a href="#" class="add_fields" data-association="comment" data-associations="comments" data-template="form&lt;tag&gt;">some long name</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="comment" data-associations="comments">some long name</a>'
       end
 
       it "accepts html options and pass them to link_to" do
         result = @tester.link_to_add_association(@form_obj, :comments, {:class => 'floppy disk'}) do
           "some long name"
         end
-        result.to_s.should == '<a href="#" class="floppy disk add_fields" data-association="comment" data-associations="comments" data-template="form&lt;tag&gt;">some long name</a>'
+        result.to_s.should == '<a href="#" class="floppy disk add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="comment" data-associations="comments">some long name</a>'
       end
 
       it "allows to explicitly hand the wanted partial" do
@@ -58,21 +58,21 @@ describe Cocoon do
         result = @tester.link_to_add_association( @form_obj, :comments, :class => 'floppy disk', :partial => "shared/partial") do
           "some long name"
         end
-        result.to_s.should == '<a href="#" class="floppy disk add_fields" data-association="comment" data-associations="comments" data-template="partiallll">some long name</a>'
+        result.to_s.should == '<a href="#" class="floppy disk add_fields" data-association-insertion-template="partiallll" data-association="comment" data-associations="comments">some long name</a>'
       end
     end
 
     context "with an irregular plural" do
       it "uses the correct plural" do
         result = @tester.link_to_add_association('add something', @form_obj, :people)
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="form&lt;tag&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="person" data-associations="people">add something</a>'
       end
     end
 
     context "when using aliased association and class-name" do
       it "uses the correct name" do
         result = @tester.link_to_add_association('add something', @form_obj, :admin_comments)
-        result.to_s.should == '<a href="#" class="add_fields" data-association="admin_comment" data-associations="admin_comments" data-template="form&lt;tag&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="admin_comment" data-associations="admin_comments">add something</a>'
       end
     end
 
@@ -84,7 +84,7 @@ describe Cocoon do
       it "uses the correct plural" do
         @tester.should_receive(:render_association).with(:people, @form_obj, anything, {:wrapper => 'inline'}, nil)
         result = @tester.link_to_add_association('add something', @form_obj, :people, :render_options => {:wrapper => 'inline'})
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="form&lt;tag&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tag&gt;" data-association="person" data-associations="people">add something</a>'
       end
     end
 
@@ -94,14 +94,14 @@ describe Cocoon do
         @form_obj.should_receive(:fields_for) { | association, new_object, options_hash, &block| block.call }
         @tester.should_receive(:render).with("person_fields", {:f=>nil, :dynamic=>true, :alfred=>"Judoka"}).and_return ("partiallll")
         result = @tester.link_to_add_association('add something', @form_obj, :people, :render_options => {:wrapper => 'inline', :locals => {:alfred => 'Judoka'}})
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="partiallll">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="partiallll" data-association="person" data-associations="people">add something</a>'
       end
       it "if no locals are given it still works" do
         @tester.unstub(:render_association)
         @form_obj.should_receive(:fields_for) { | association, new_object, options_hash, &block| block.call }
         @tester.should_receive(:render).with("person_fields", {:f=>nil, :dynamic=>true}).and_return ("partiallll")
         result = @tester.link_to_add_association('add something', @form_obj, :people, :render_options => {:wrapper => 'inline'})
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="partiallll">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="partiallll" data-association="person" data-associations="people">add something</a>'
       end
     end
 
@@ -116,7 +116,7 @@ describe Cocoon do
         @form_obj.should_receive(:semantic_fields_for)
         @form_obj.should_receive(:fields_for).never
         result = @tester.link_to_add_association('add something', @form_obj, :people)
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="form&lt;tagzzz&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tagzzz&gt;" data-association="person" data-associations="people">add something</a>'
 
       end
     end
@@ -132,7 +132,7 @@ describe Cocoon do
         @form_obj.should_receive(:simple_fields_for)
         @form_obj.should_receive(:fields_for).never
         result = @tester.link_to_add_association('add something', @form_obj, :people)
-        result.to_s.should == '<a href="#" class="add_fields" data-association="person" data-associations="people" data-template="form&lt;tagxxx&gt;">add something</a>'
+        result.to_s.should == '<a href="#" class="add_fields" data-association-insertion-template="form&lt;tagxxx&gt;" data-association="person" data-associations="people">add something</a>'
 
       end
     end