diff --git a/README.markdown b/README.markdown
index 4c51e08..35d3b36 100644
--- a/README.markdown
+++ b/README.markdown
@@ -118,7 +118,7 @@ I will provide a full example (and a sample project) later.
 
 I define two helper functions:
 
-### link_to_add_association
+### `link_to_add_association`
 
 This function will add a link to your markup that will, when clicked, dynamically add a new partial form for the given association.
 This should be placed below the `semantic_fields_for`.
@@ -129,14 +129,16 @@ It takes four parameters:
 - f: referring to the containing form-object
 - association: the name of the association (plural) of which a new instance needs to be added (symbol or string).
 - html_options: extra html-options (see `link_to`)
-  There are two extra options that allow to conrol the placement of the new link-data:
+  There are three extra options that allow to control the placement of the new link-data:
   - `data-association-insertion-node` : the jquery selector of the node
-  - `data-association-insertion-position` : insert the new data `before` or `after` the given node.
+  - `data-association-insertion-method` : jquery method that inserts the new data. `before`, `after`, `append`, `prepend`, etc. Default: `before`
+  - `data-association-insertion-position` : old method specifying where to insert new data.
+      - this setting still works but `data-association-insertion-method` takes precedence. may be removed in a future version.
 
 Optionally you could also leave out the name and supply a block that is captured to give the name (if you want to do something more complicated).
 
 
-### link_to_remove_association
+### `link_to_remove_association`
 
 This function will add a link to your markup that will, when clicked, dynamically remove the surrounding partial form.
 This should be placed inside the partial `_<association-object-singular>_fields`.
@@ -158,7 +160,7 @@ be handed down as follows:
 
 ### Callbacks (upon insert and remove of items)
 
-There is an option to add a callback on insertion or removal. If in your view you have the following snippet to select an `onwer`
+There is an option to add a callback on insertion or removal. If in your view you have the following snippet to select an `owner`
 (we use slim for demonstration purposes)
 
       #owner
@@ -188,20 +190,20 @@ Do note that for the callbacks to work there has to be a surrounding container (
 
 ### Control the Insertion behaviour
 
-The default insertion location is at the back of the current container. But we have added two `data`-attributes that are read to determine the insertion-node and -location.
+The default insertion location is at the back of the current container. But we have added two `data`-attributes that are read to determine the insertion-node and -method.
 
 For example:
 
     $(document).ready(function() {
         $("#owner a.add_fields").
-          data("association-insertion-position", 'before').
+          data("association-insertion-method", 'before').
           data("association-insertion-node", 'this');
     });
 
 
 The `association-insertion-node` will determine where to add it. You can choose any selector here, or specify this (default it is the parent-container).
 
-The `association-insertion-position` will determine where to add it in relation with the node. Only two options: `before` or `after`.
+The `association-insertion-method` will determine where to add it in relation with the node. Any jQuery DOM Manipulation method can be set but we recommend sticking to any of the following: `before`, `after`, `append`, `prepend`. It is unknown at this time what others would do.
 
 
 ### Partial
@@ -224,7 +226,7 @@ There is no limit to the amount of nesting, though.
 
 ## Todo
 
-* add more sample relations: has_many :through, belongs_to, ...
+* add more sample relations: `has_many :through`, `belongs_to`, ...
 * improve the tests (test the javascript too)(if anybody wants to lend a hand ...?)
 
 ## Copyright
diff --git a/app/assets/javascripts/cocoon.js b/app/assets/javascripts/cocoon.js
index 232daf5..e570cc6 100644
--- a/app/assets/javascripts/cocoon.js
+++ b/app/assets/javascripts/cocoon.js
@@ -11,56 +11,58 @@
 
   $('.add_fields').live('click', function(e) {
     e.preventDefault();
-    var assoc   = $(this).data('association'),
-        assocs  = $(this).data('associations'),
-        content = $(this).data('template'),
-        insertionPosition = $(this).data('association-insertion-position'),
-        insertionNode = $(this).data('association-insertion-node'),
-        insertionCallback = $(this).data('insertion-callback'),
-        removalCallback = $(this).data('removal-callback'),
-        regexp_braced = new RegExp('\\[new_' + assoc + '\\]', 'g'),
-        regexp_underscord = new RegExp('_new_' + assoc + '_', 'g'),
-        new_id  = new Date().getTime(),
-        newcontent_braced = '[' + new_id + ']',
+    var $this                 = $(this),
+        assoc                 = $this.data('association'),
+        assocs                = $this.data('associations'),
+        content               = $this.data('template'),
+        insertionMethod       = $this.data('association-insertion-method') || $this.data('association-insertion-position') || 'before';
+        insertionNode         = $this.data('association-insertion-node'),
+        insertionCallback     = $this.data('insertion-callback'),
+        removalCallback       = $this.data('removal-callback'),
+        regexp_braced         = new RegExp('\\[new_' + assoc + '\\]', 'g'),
+        regexp_underscord     = new RegExp('_new_' + assoc + '_', 'g'),
+        new_id                = new Date().getTime(),
+        newcontent_braced     = '[' + new_id + ']',
         newcontent_underscord = '_' + new_id + '_',
-        new_content = content.replace(regexp_braced, '[' + new_id + ']');
+        new_content           = content.replace(regexp_braced, '[' + new_id + ']');
 
     if (new_content == content) {
-        regexp_braced = new RegExp('\\[new_' + assocs + '\\]', 'g');
+        regexp_braced     = new RegExp('\\[new_' + assocs + '\\]', 'g');
         regexp_underscord = new RegExp('_new_' + assocs + '_', 'g');
-        new_content = content.replace(regexp_braced, '[' + new_id + ']');
+        new_content       = content.replace(regexp_braced, '[' + new_id + ']');
     }
 
     new_content = new_content.replace(regexp_underscord, newcontent_underscord);
 
     if (insertionNode){
-      insertionNode = insertionNode == "this" ? $(this) : $(insertionNode);
+      insertionNode = insertionNode == "this" ? $this : $(insertionNode);
     } else {
-      insertionNode = $(this).parent();
+      insertionNode = $this.parent();
     }
 
     var contentNode = $(new_content);
 
-    if (insertionPosition == 'after'){
-      insertionNode.after(contentNode);
-    } else {
-      insertionNode.before(contentNode);
-    }
+    // allow any of the jquery dom manipulation methods (after, before, append, prepend, etc)
+    // to be called on the node.  allows the insertion node to be the parent of the inserted
+    // code and doesn't force it to be a sibling like after/before does. default: 'before'
+    insertionNode[insertionMethod](contentNode);
 
-    $(this).parent().trigger('insertion-callback');
+    $this.parent().trigger('insertion-callback');
   });
 
   $('.remove_fields.dynamic').live('click', function(e) {
-    trigger_removal_callback($(this));
+    var $this = $(this);
+    trigger_removal_callback($this);
     e.preventDefault();
-    $(this).closest(".nested-fields").remove();
+    $this.closest(".nested-fields").remove();
   });
 
   $('.remove_fields.existing').live('click', function(e) {
-    trigger_removal_callback($(this));
+    var $this = $(this);
+    trigger_removal_callback($this);
     e.preventDefault();
-    $(this).prev("input[type=hidden]").val("1");
-    $(this).closest(".nested-fields").hide();
+    $this.prev("input[type=hidden]").val("1");
+    $this.closest(".nested-fields").hide();
   });
 
 })(jQuery);
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